Make up is an overused and underappreciated form of art. From the ancient Egyptians to the girl-next-door, everyone uses makeup. It has become an essential material which we women (and some men) cannot live without. Even if we have to step out for a moment, we apply our lipstick and at least one coat of mascara.
From elaborate makeup routines which take hours to apply (courtesy Kim Kardashian) to a simple red stain on lips and a dab of powder on your nose, makeup can be stretched in a million ways. Let’s look at some the world famous and renowned make-up brands in 2018 that is popular around the entire globe.
10. Christian Dior
The company was founded in 1946 by the designer Christian Dior. This mega stylish brand designs and creates retails ready-to-wear clothes, fashion accessories, leather goods, jewellery, footwear, fragrance, skincare products and make-up. Although this company is very old and traditional, they have adapted themselves to a more modern and haute couture. While the Christian Dior label is mainly targeted at women, but they do have a separate division for men (Dior Homme) and baby/children division. They offer their products in many retail stores worldwide and on the net as well.
The Maybelline Company was founded in the year 1915 by a young entrepreneur called Thomas Lyle Williams. He noted his younger sister, Mabel applying a combination of coal and Vaseline on her lashes to create darker and fuller looking eyelashes. This is what inspired Williams to make mascara, using a proper chemicals and right ingredients. He named his company Maybelline in honour of his younger sister Mabel. The company is one of the most popular amongst young girls as the products are young, vibrant and affordable. Maybelline also hires the top leading models as their ambassadors such as Miranda Kerr, Adrianna Lima and Gigi Hadid.
The most famous designer, Coco Chanel started her designer brand called Chanel S.A. It is a high fashion house that specializes in ready-to-wear clothes, haute couture and luxury goods. The most fashionable piece of clothing, “LBD” or “the little black dress” was initially thought of and originally designed and brought into limelight by the House of Chanel as well as Chanel No. 5 perfume. You will find the clothes and makeup in many leading stored across the world, including Galeries, Bergdorf Goodman, David Jones, and Harrods. They have their own beauty stores as well where you will find the latest makeup trends and the best quality of products.
7. Two Faced Cosmetics
Two Faced makeup company is an extension of parent company called Estee Lauder. It was co-founded by Jerrod Blandino and Jeremy Johnson. Jerrod is the Chief Creative Officer who is responsible for the amazing products they make. He uses makeup to enhance the natural beauty of a client and uses the best ingredients in the makeup to bring out the benefits while having fun applying makeup. Make up is according to him is an instant mood booster and powerful ally. They have some the finest collection of lip, eye and skin makeup. Jerrod has been a game changer in the make-up industry as he was the first one to introduce glittery eyeshadows, 24 hour crease proof eye shadow primer and lip pluming lip-gloss. Two faced makeup brand uses inspiration from everyday life like a classic movie or a delicious chocolate facial at a Hawaiian spa.
Again Clinique Laboratories, LLC is an extension of a parent company, Estee Lauder Company. It is an American manufacturer of toiletries and fragrances, skincare and cosmetics. These products are targeted toward higher income group and sold mainly in high end department stores. It was founded in 1968 by Dr. Norman Orentreich and Carol Phillips, who believe and stress on the importance of goo skin care routine to achieve a better results. They are the first company to have their products tested for allergies and all the products are dermatologically tested approved cosmetics brand.
5. Bobbi Brown
As the name suggests, the company Bobbi Brown was created by a professional makeup artist called Bobbi Brown. She was born on April 14, 1957 and she is an American professional makeup artist and the founder and ex-CCO of Bobbi Brown Cosmetics. Brown has initially worked as Beauty and Lifestyle editor for a magazine- Elvis Duran and she featured on a Morning show radio broadcast as well, besides write 8 books about beauty and make-up. In 1990, she collaborated with a chemist to create 10 shades of lipstick that are f natural shades and they were famously called the Bobbi Brown Essentials. She also v=created yellow tone foundations for people with warm undertones and the Bobbi Brown cosmetics also offer make up lessons for those who are interested in perfecting the art or pursuing a career in makeup.
4. Benefits Cosmetics
Benefit Cosmetics LLC was co-founded by 2 sisters Jean and Jane Ford, the company has its headquarters in San Francisco. The company is very popular and has more than 2,000 counters in 30 countries, worldwide. There products are considered some of the best and are made with supreme ingredients for a long lasting natural effect. Benefits launched a “Brow Bar” which is a boutique that specializes in bro shaping in 2003 at Macy’s Union Square in San Francisco.
3. Urban Decay
Urban Decay is an American cosmetics beauty brand headquartered in Newport Beach (California). It is a subsidiary of French Cosmetics Corporation called L’Oréal.
Their products include skin, lip, eye, and nail colours. Along with this, they even make skin care products. This company was mainly started to target young adventurous women who want to use makeup to create cool and funky looks. All the product are cruelty free and they have stores in several countries around the world. The products are priced around the middle to higher income groups. The most famous of their products are the Naked Collection which includes Naked Palette, a set of 12 eyeshadows that are neutral, natural, matte and earthy tones for a natural look.
2. NARS Cosmetics
Makeup artist and photographer Francois Nars started a makeup brand in 1994 called NARS Cosmetics. It is a French company. The company started very small with 12 lipsticks sold Barneys and grew into a multimillion company today. They are famous for creating multi use and multipurpose products. They have also been appraised for using a simple minimalistic packaging. NARS “Orgasm” blush has been voted as the best product for 3 consecutive years (2006, 2007 and 2008). The company was later sold to Shiseido, a Japanese beauty and makeup company.
MAC Cosmetics is probably the world most famous makeup brand, the abbreviation stands for Make-up Art Cosmetics. It is one of the top three makeup brands globally. The makeup stores are situated in several countries (around 500 independent stores) and ach store has professional makeup artists to help you with their knowledge and wisdom. The annual turnover is above $1 billion. The company has its headquarters in New York City but it was founded in Toronto by Frank Toskan in 1984.
Makeup is creative, fun and expressive form of art. From young women to men in drags, makeup can transform you into anything you desire. Now that you know which brands are popular, you will know which one to purchase and try it out.