The main mission of every great marketer is to make their brand famous among the people. In order to do so, advertising has become the biggest tool that can make a product or service famous. That’s why, today’s world is full of ads and we can see them almost everywhere, whether it is a television or radio. However, did you ever think who produce these ads and how? Well, you know the answer, they are known as the advertising companies.
Almost all the big and trusted brands rely on the advertising to survive in the market. There are many advertising companies in the world who have the capability to make brands out of the unknown. In this article, we will tell you about the top 11 best advertising companies in the world 2018 who stands out from the crowd.
11. Experian Marketing Services- “Empowering The Market”
Experian Marketing Services is one of the best advertising companies who assist their customers in executing the marketing campaigns directly. The company operates in 17 countries globally as a subsidiary of the Experian Information Solutions. However, the majority of the company’s business takes place in the USA. The main headquarters of the company is situated in New York City, United States.
The company’s service portfolio consist of targeted display ads, online ads, advanced TV advertising and much more.
Revenue: US$ 870 million (worldwide)
10. Dentsu- “Good Innovation”
Dentsu is a Japanese International Company who has revolutionised the world’s advertising market. They offer their services in four different categories that consist of National Advertisement Market, New Market, Foreign Market, and Advertisement Related Market. The company has an active network in more than 120 countries across the world.
The corporate headquarters of the company is situated in Minato, Tokyo. The company was established on 1 July 1901 that makes it one of the oldest advertising companies in the world. The company’s service section include digital marketing, promotions, marketing, press releases, etc.
Total Capital: US$ 677.18 million.
9. Interpublic Group of Companies- “Diversity & Inclusion”
Interpublic is one of the biggest advertisement agencies in the world in terms of employees. They have a workforce of more than 49,000 people through which they manage their three big networks named FCB, McCann Worldgroup and Lowe & Partners. The company has a specialisation in offering services such as digital marketing, media buying, communications planning, consumer advertising and specialty marketing.
The main headquarters of the company is situated in New York City, United States. Additionally, Interpublic has branch offices in over 100 countries across the world. Some of the company’s major brands are Hill Holiday, Universal McCann, Cassidy & Associates and Campbell Ewald.
Revenue: US$ 7,613.8 million
8. CP+B- ‘Culture Tweakers”
Crispin Porter + Bogusky (CP+B) is a well-known American advertising agency who has produced many wonderful ads since its establishment in 1988. The company’s head office is situated in Boulder, Colorado, United States. They also have an international presence in countries, such as Brazil, Sweden, Denmark, Hong Kong, United Kingdom and China.
The company has made ads for many well-known companies that include PayPal, Best Buy, Old Navy, Burger King, and American Airlines. The company is known for implementing the viral marketing techniques like they used for the Whopper Sacrifice and Burger King Subservient Chicken in the past.
7. BSSP- “Combining creativity with sound strategy”
Butler, Shine, Stern & Partners (BSSP) is a private marketing company who primarily served in the United States. The company’s service portfolio consist of integrated communications planning, design & strategic brand consulting, data analytics, advertising, online marketing and strategic brand consulting. They are one of the largest independent agencies on the West Coast.
The headquarters of the company is located in Sausalito, California, United States. The company’s present client consists of El Pollo Loco, Blue Shield of California, US Bank, Columbia, Versign, Priceline.com and SF Jazz.
6. Droga5- “Digitally Native”
Droga5 is one of the world’s best advertisement agencies in the world that works across a range of platforms including printing, digital, and broadcasting. They have a portfolio of many successful campaigns for Marc Ecko, Android, Newcastle Brown Ale, Under Armour, and The New York Times. The headquarters of the company is located in Manhattan, New York. For two consecutive years, the company won the award of Independent Agency of the Year (Cannes Loins International Festival of Creativity) in 2015 and 2016.
The company’s present client base consist of Heineken International, Toyota, New York City Football Club, Google, Coca-Cola Company, Chase, and Unilever.
5. BBDO- “The Work”
Our list of top 12 advertising companies in the world can’t get completed without mentioning Batten, Barton, Durstine & Osborn (BBDO). The company started off their operations in 1891 and now has expanded their network with 289 offices in over 80 countries globally. There are more than 15,000 people employed by the company across the world.
The client base of BBDO consists of many world-class companies, such as Federal Express, Aerial, AT &T and General Electric. In 2011, Adweek named the BBDO as the Global Agency of the Year.
4. Grey Global- “Famously Effective”
Grey Global is an American advertising and marketing company having a huge network of 432 offices in 96 countries across the world. The company offers a great range of services, such as digital marketing, creative development, direct marketing, brand management, etc. Grey’s client base consists of many international clients like Nokia, Volkswagen, Wyeth, British American Tobacco, GlaxoSmithKline, Procter & Gamble, and Canon.
The company is the winner of the 10 Cannes Lions, 26 Euro EFFIE awards, and a five-time Euro EFFIE Agency of the Year. The main headquarters of the company is situated in New York City, United States.
3. Publicis Groupe- “Creativity & Technology”
Started their operations in 1926, Publicis Groupe has now become world’s third largest communications company. The company’s service portfolio consist of sales promotion, customer relationship management, ethnic communications, interactive services, events marketing, pre-press services and media sales.
The global headquarters of the company is located in Paris, France. They control their advertising operations through seven different subsidiaries, such as Bartle Bogle Hegarty, Saatchi & Saatchi, Leo Burnett Worldwide, Publicis New York, Nurun New York, Glickman Shamir Samsonov and Publicis Worldwide.
Revenue: US$ 10.45 billion
2. Omnicom Group- “Talent, Collaboration, Creativity”
Omnicom is one of the leading advertising companies in the world offering their services to more than 5,000 brands across the world. They offer a diverse range of marketing services that include customer relationship management, brand advertising, media planning, specialty communication and much more. In 2014, the company was ranked in the second position on the list of largest advertising holding companies by The Wall Street Journal.
The head office of the company is situated in New York City, United States. There are more than 74,000 people employed by the company in nearly 100 countries around the world.
Revenue: US$ 15.1 billion
1. WPP Group- “A world leader in marketing communication”
You may be surprised to see a British company on the top of the list, but that’s true. WPP Group is the biggest advertisement company in the world. The company offers a great range of services to their customers, such as consumer insights, relationship marketing, public relations, branding & identity, digital marketing, market research and media planning. The company’s headquarters is located in London, United Kingdom.
The company is a constituent of the FTSE 100 Index and has a primary listing on the London Stock Exchange. WPP’s advertising subsidiaries consist of Young & Rubicam Brands, JWT, Ogilvy & Mather, and Landor Associates.
Revenue: US$ 18431 million
These companies have taken the level of advertisement to another level by creating some excellent ads. They make things that cut through the culture and solve the problems of the business. Combining creativity with effectiveness is the specialty of these advertisement firms.