The secret to a beautiful face is a beautiful smile. And the secret behind a beautiful smile is the set of pearly whites that lie behind. Having shiny, white teeth is everybody’s dream. It adds to the charm and elegance of any person, irrespective of anything else. But dental hygiene can sometimes be a traumatic thing.

Taking care of teeth is as important as taking care of any other body part. A little carelessness can lead to severely bad oral hygiene. Bad odor, cavities, gum bleeding are any person’s worst nightmares. Having strong teeth and gums is what everyone wants. And to help the same, it’s necessary to intelligently choose the oral hygiene products one goes for. Among these, the toothpaste is definitely the most valuable. It’s the toothpaste that makes or breaks your oral hygiene requirements.

Choosing your toothpaste wisely involves looking at what kind of problems you’re dealing with. If you want naturally good breath, maybe opting for herbal toothpastes is a good choice. If you’re dealing with sensitivity, maybe go for a toothpaste that helps fight it. Looking for a toothpaste that will help curb all or most of the dental problems is what makes for a good choice. Here’s a list of the top 10 most popular and best toothpaste brands in India 2022.

10. Patanjali Dant Kanti

Best Toothpaste Brands In India 2019

Ranking tenth on the list is Baba Ramdev’s Patanjali Dant Kanti. A product of Patanjali Ayurved Ltd., Dant Kanti is a toothpaste manufactured in India. The herbal toothpaste aims at improving dental beauty. Dant Kanti gives long life to teeth and gums by making them healthier. It fights dental problems like gum bleeding, swollen gums and sensitivity. It helps fight yellowing of teeth and renders a natural protective shield for teeth and gums to fight germs the whole day. It also helps fight bad breath in people. A 200g pack of Dant Kanti costs Rs. 75.

9. Dabur Meswak

Best Toothpaste Brands In India

One of the oldest and most popular brands of toothpastes in India, the Dabur Meswak ranks ninth on the list. It is a pure herbal toothpaste made from natural extracts of the medicinal plant, Miswak. These natural extracts of the plant are known to have anti-bacterial and astringent properties in them. The Meswak toothpaste helps fight plaque, reduces tooth decay and helps prevent gum diseases. It also provides protection against cavities and makes the gums and teeth stronger. If you want a toothpaste that fights bacteria and gives you a fresh feel, Meswak is the one for you. A 200g of the Meswak toothpaste costs Rs. 82.

8. Himalaya Dental Cream

Best Toothpaste Brands In India

Another one of the popular toothpaste brands in the country, the Himalaya Dental Cream ranks eighth. Made of all natural composition including Neem, Bishop’s weed and Pomegranate, the Himalaya Dental Cream provides many reliefs. It has anti-bacterial and antioxidant properties that help fight germs. The toothpaste helps fight toothache, prevents bad odor and the formation of plaque. Other than that, it helps prevent gum bleeding and swells and for effective gum care, is filled with anti-inflammatory and pain-relieving properties. It also helps fight oral problems like Halitosis and dental caries. This toothpaste is embedded with all kinds of natural goodness. A 200g Himalaya Dental Cream costs Rs. 171.

7. Dabur Babool

Best Toothpaste Brands In India

Known as one of the best whitening toothpastes for yellow teeth, the Dabur Babool toothpaste ranks seventh on this list. The toothpaste is packed with extracts of Babool or Acacia Arabica. This extract is known to keep the gums healthy and the teeth strong. The toothpaste tightens the gum and provides unique protection to teeth. It has good antibacterial properties that help fight germs. The use of this toothpaste forms a protective coat over the gums that acts a shield against all kinds of germs. A 360g family pack of the toothpaste costs Rs. 82.

6. Vicco Vajradanti

Best Toothpaste Brands In India

One of the oldest and most trusted toothpaste brands in India, the Vicco Vajradanti ranks sixth on this list. The all natural toothpaste made at Vicco Labs consist of a blend of about 18 Aryurvedic herbs and barks. The toothpaste is known to have natural astringent, antiseptic and analgesic properties. The benefits include reinforcing and simulation of the gums, which results in resisting of plaque formation in the mouth. It provides effective protection from a number of periodontal diseases ranging from swollen gums, toothache to pyorrhea. Vicco Vajradanti has also been provided the Ayurvedic Drug License by the Government. A 150g pack of the toothpaste costs around Rs.90.

5. Sensodyne

Best Toothpaste Brands In India

It’s known to be the #1 Dentist recommended toothpaste for sensitive teeth. Sensodyne Repair and Protect ranks fifth on the list. The active ingredient in the toothpaste is NovaMin. It is known to build a protective repairing layer over all the vulnerable areas of the teeth. It also provides all day protection to the teeth from the sensation of sensitivity and helps in effective cavity protection. A 160g pack of the Sensodyne Repair and Protect costs Rs. 160.

4. Oral-B

Best Toothpaste Brands In India

Another one of India’s well-known toothpastes, the Oral-B Pro Health toothpaste ranks fourth on the list. It’s known to contain a patented stannous-fluoride complex. This gives the teeth sensitive relief and multi-protection as well. Along with that, it also provides effective plaque prevention, helps fight gum problems and prevents cavities. It also helps in preventing enamel erosion. Adding to it, it whitens the teeth and gives a fresh breath. A 75g pack of the toothpaste costs Rs. 65.

3. Pepsodent

Best Toothpaste Brands In India

Arguably one of the most popular brands of toothpastes in the country, Pepsodent takes the third position on this list. With its active triclosan, zinc and microgranule formula, Pepsodent is known to provide superior protection from germs to teeth. It helps fight various gum diseases and makes gums healthier. It’s designed to provide effective interdental cleaning. The toothpaste helps fight germs that cause cavity. The anti-bacterial and antiplaque properties act hand in hand to provide extreme protection and in turn, give you a fresh and great breath. A 140g pack of Pepsodent Expert Protection Complete toothpaste costs Rs. 89.

2. Close-Up

Best Toothpaste Brands In India

For years now, Close-Up has been one of the most popular youth oriented toothpaste brands in the country. It ranks second on our list. Marketed by Unilever Ltd., it was the first one to bring in toothpaste gel in India. The Close-Up Deep Action toothpaste is known to give 3 times fresher breath and seemingly whiter teeth. It is filled with Active Zinc Mouthwash which is known to fight 99% of the germs in the mouth and give up to 12 hours of fresher breath. The toothpaste contains special microshine crystals. These crystals effectively remove the yellow film from the teeth to make them whiter in appearance. To provide for stronger teeth, the toothpaste also contains fluoride in it. Close-Up with its intense, zesty flavor sure makes the breath smell fresh and good, that too at a very reasonable price. It’s a great choice for a toothpaste. An 80g pack of Close-Up Deep Action toothpaste costs Rs. 47.

1. Colgate

Best Toothpaste Brands In India 2019

Colgate, is in itself a brand in India that’s synonymous with toothpastes. For years, it has ruled the market and still continues to do so. And that’s why it ranks as unarguably the best brand of toothpaste in India. The Colgate Active Salt toothpaste has been modifying itself over the years to be better each time. With variations such as Lemon and Neem, the toothpaste only gets more efficient with time. The Colgate Max Fresh toothpaste is infused with cooling crystals. These help in giving fresher breath and whitening the teeth effectively. It also contains menthol which promotes better breath. It helps fight various gum problems and prevents cavities as well. For someone looking for better teeth and gums with fresh breath, Colgate is the best brand of toothpaste available. A 150g pack of Colgate Maxfresh toothpaste costs Rs. 90.

Choosing a well-priced toothpaste that helps promote good oral health care is absolutely inessential. One could try using different toothpastes for a while and then, go for the one that suits his needs best. Fresh breath, cavity protection, fighting plaque are few of the necessary elements of any toothpaste. If you’re leaning more towards the Ayurvedic or herbal side, Vicco Vajradanti and other toothpaste provide a great range to choose from. Else, the cosmetic toothpastes like Close-Up and Colgate will work very well too. Go for any toothpaste that actually brings about change in your oral hygiene. Choose smartly. Stay healthier. Get that beautiful smile.


  1. How is this list defined? On what basis is it formed. I would like to know to have a certain percentage of surity about its correctness!

  2. The above-mentioned toothpaste brands are very famous and almost all people know about these brands. In past, most of the people were using Colgate only. But after now because of entry of other brands Colgate’s market share got affected slightly. Still, because of long-run existence and trust of people towards the brand, most of the people still use Colgate and first preference is to Colgate. Colgate has become the face of toothpaste industry. when people go buy the toothpaste, most of the people directly ask for Colgate.


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